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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
17 675 Kč 73 808 Kč +317,6 %
79 324 Kč 34 269 Kč -56,8 %
78 159 Kč 27 327 Kč -65,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
101 %
453 %
446 %
This year
545 %
253 %
202 %
Kojenecké doplňky
Dětská body
Dupačky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Dupačky
51 %
37 %
12 %
Dětská body
45 %
44 %
11 %
Kojenecké doplňky
17 %
68 %
15 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Dupačky
75 %
25 %
Dětská body
77 %
23 %
Kojenecké doplňky
89 %
11 %