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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
368 794 Kč 484 452 Kč +31,4 %
389 741 Kč 267 617 Kč -31,3 %
84 936 Kč 240 611 Kč +183,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
437 %
462 %
101 %
This year
488 %
27 %
242 %
Dupačky
Dětská body
Kojenecké doplňky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Dupačky
51 %
37 %
12 %
Dětská body
45 %
44 %
11 %
Kojenecké doplňky
17 %
68 %
15 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Dupačky
75 %
25 %
Dětská body
77 %
23 %
Kojenecké doplňky
89 %
11 %