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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
80 412 Kč 72 590 Kč -9,7 %
72 970 Kč 56 781 Kč -22,2 %
59 210 Kč 21 937 Kč -63,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
378 %
343 %
279 %
This year
48 %
375 %
145 %
Legíny a kalhoty
Topy a trička
Šaty a sukně pro holky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Legíny a kalhoty
44 %
31 %
25 %
Topy a trička
19 %
59 %
22 %
Šaty a sukně pro holky
37 %
47 %
16 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Legíny a kalhoty
72 %
28 %
Topy a trička
66 %
34 %
Šaty a sukně pro holky
73 %
27 %