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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
640 783 Kč 296 131 Kč -53,8 %
192 427 Kč 169 368 Kč -12,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
769 %
231 %
This year
636 %
364 %
Kojenecká obuv
Plátěné botičky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Plátěné botičky
16 %
59 %
25 %
Kojenecká obuv
51 %
38 %
11 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Plátěné botičky
35 %
65 %
Kojenecká obuv
28 %
72 %