Loading data...
Please wait, data is being updated

Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Sweaters & Cardigans
€ 148 359,20 € 660 906,00 +345,5 %
Children's Clothing
€ 371 632,68 € 652 124,16 +75,5 %
Men's Footwear
€ 538 546,26 € 632 384,28 +17,4 %
Women's Clothing
€ 932 362,20 € 556 703,04 -40,3 %
Women's Footwear
€ 648 525,52 € 519 784,98 -19,9 %
Winter Jackets & Coats
€ 66 298,40 € 462 110,94 +597,0 %
T-Shirts & Tank Tops
€ 172 044,05 € 390 167,85 +126,8 %
Men's Clothing
€ 869 982,48 € 372 194,20 -57,2 %
Hoodies & Sweatshirts
€ 431 229,19 € 275 689,62 -36,1 %
Skirts
€ 141 056,45 € 274 219,44 +94,4 %
Sleepwear & Pyjamas
€ 140 865,06 € 240 174,90 +70,5 %
Suits & Formalwear
€ 43 787,50 € 235 740,60 +438,4 %
Dresses & Eveningwear
€ 382 973,76 € 223 857,40 -41,5 %
Outdoor & Hiking Gear
€ 143 110,80 € 193 814,28 +35,4 %
Shirts & Blouses
€ 348 949,44 € 191 371,04 -45,2 %
Accessories, Jewelry & Watches
€ 123 617,76 € 191 071,40 +54,6 %
Transitional Jackets & Vests
€ 165 666,51 € 188 597,01 +13,8 %
Children's Footwear
€ 125 434,09 € 165 018,00 +31,6 %
Handbags & Bags
€ 177 887,20 € 137 211,20 -22,9 %
Sports & Fitness Wear
€ 38 343,25 € 119 269,08 +211,1 %
Underwear
€ 286 575,25 € 114 698,32 -60,0 %
Sweatpants & Shorts
€ 57 072,64 € 94 047,66 +64,8 %
Jeans & Trousers
€ 517 494,80 € 80 476,80 -84,4 %
Swimwear & Beachwear
€ 147 712,08 € 67 453,68 -54,3 %
Backpacks & Luggage
€ 29 702,40 € 27 319,60 -8,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
53 %
76 %
132 %
92 %
123 %
61 %
389 %
This year
94 %
92 %
89 %
79 %
74 %
65 %
55 %
53 %
321 %
Sweaters & Cardigans
Children's Clothing
Men's Footwear
Women's Clothing
Women's Footwear
Winter Jackets & Coats
T-Shirts & Tank Tops
Men's Clothing
Hoodies & Sweatshirts
Skirts
Ostatní

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Children's Clothing
69 %
27 %
Men's Footwear
59 %
26 %
15 %
Sweaters & Cardigans
34 %
46 %
20 %
Women's Clothing
44 %
51 %
Men's Clothing
29 %
48 %
23 %
Women's Footwear
19 %
67 %
14 %
T-Shirts & Tank Tops
25 %
59 %
16 %
Winter Jackets & Coats
54 %
26 %
20 %
Hoodies & Sweatshirts
55 %
22 %
23 %
Skirts
30 %
46 %
24 %
Shirts & Blouses
52 %
35 %
13 %
Outdoor & Hiking Gear
68 %
24 %
8 %
Sleepwear & Pyjamas
35 %
62 %
Sweatpants & Shorts
49 %
27 %
24 %
Dresses & Eveningwear
32 %
55 %
13 %
Children's Footwear
32 %
62 %
6 %
Suits & Formalwear
45 %
39 %
16 %
Transitional Jackets & Vests
44 %
39 %
17 %
Accessories, Jewelry & Watches
71 %
26 %
Underwear
50 %
44 %
6 %
Sports & Fitness Wear
48 %
25 %
27 %
Handbags & Bags
46 %
35 %
19 %
Jeans & Trousers
51 %
39 %
10 %
Swimwear & Beachwear
38 %
43 %
19 %
Backpacks & Luggage
49 %
28 %
23 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Children's Clothing
68 %
32 %
Men's Footwear
26 %
74 %
Sweaters & Cardigans
81 %
19 %
Women's Clothing
41 %
59 %
Men's Clothing
33 %
67 %
Women's Footwear
30 %
70 %
T-Shirts & Tank Tops
56 %
44 %
Winter Jackets & Coats
30 %
70 %
Hoodies & Sweatshirts
87 %
13 %
Skirts
42 %
58 %
Shirts & Blouses
27 %
73 %
Outdoor & Hiking Gear
85 %
15 %
Sleepwear & Pyjamas
28 %
72 %
Sweatpants & Shorts
88 %
12 %
Dresses & Eveningwear
82 %
18 %
Children's Footwear
29 %
71 %
Suits & Formalwear
67 %
33 %
Transitional Jackets & Vests
34 %
66 %
Accessories, Jewelry & Watches
53 %
47 %
Underwear
85 %
15 %
Sports & Fitness Wear
45 %
55 %
Handbags & Bags
29 %
71 %
Jeans & Trousers
87 %
13 %
Swimwear & Beachwear
59 %
41 %
Backpacks & Luggage
70 %
30 %