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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Platform Sneakers
€ 11 441,87 € 89 320,92 +680,6 %
Running Sneakers
€ 8 982,16 € 41 711,20 +364,4 %
White Canvas Shoes
€ 58 639,53 € 29 604,69 -49,5 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
145 %
114 %
742 %
This year
556 %
26 %
184 %
Platform Sneakers
Running Sneakers
White Canvas Shoes

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Platform Sneakers
21 %
59 %
20 %
Running Sneakers
39 %
51 %
10 %
White Canvas Shoes
50 %
35 %
15 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Platform Sneakers
37 %
63 %
Running Sneakers
53 %
47 %
White Canvas Shoes
72 %
28 %