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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Loafers
€ 38 003,16 € 48 920,29 +28,7 %
Pointed Ballerinas
€ 27 729,53 € 29 003,02 +4,6 %
Leather Ballerinas
€ 24 342,00 € 19 988,10 -17,9 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
422 %
308 %
27 %
This year
50 %
296 %
204 %
Loafers
Pointed Ballerinas
Leather Ballerinas

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Leather Ballerinas
52 %
29 %
19 %
Pointed Ballerinas
23 %
57 %
20 %
Loafers
38 %
40 %
22 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Leather Ballerinas
37 %
63 %
Pointed Ballerinas
54 %
46 %
Loafers
60 %
40 %