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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Black Pumps
€ 54 239,90 € 31 875,68 -41,2 %
Nude Pumps
€ 58 445,75 € 17 037,03 -70,8 %
Wedge Sandals
€ 31 403,52 € 7 749,90 -75,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
376 %
406 %
218 %
This year
563 %
301 %
137 %
Black Pumps
Nude Pumps
Wedge Sandals

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Wedge Sandals
27 %
70 %
Nude Pumps
40 %
33 %
27 %
Black Pumps
35 %
54 %
11 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Wedge Sandals
33 %
67 %
Nude Pumps
78 %
22 %
Black Pumps
62 %
38 %