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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Ski Touring Jackets
€ 19 807,76 € 44 502,60 +124,7 %
Waterproof Windbreakers
€ 47 880,35 € 31 881,20 -33,4 %
Softshell Jackets
€ 31 128,35 € 21 580,82 -30,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
20 %
485 %
315 %
This year
454 %
325 %
22 %
Ski Touring Jackets
Waterproof Windbreakers
Softshell Jackets

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Waterproof Windbreakers
52 %
21 %
27 %
Ski Touring Jackets
50 %
45 %
Softshell Jackets
65 %
29 %
6 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Waterproof Windbreakers
28 %
72 %
Ski Touring Jackets
72 %
28 %
Softshell Jackets
39 %
61 %