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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Fur Parkas
€ 34 692,68 € 86 089,25 +148,1 %
Down Jackets
€ 37 763,55 € 45 002,36 +19,2 %
Long Jackets
€ 50 352,06 € 22 814,05 -54,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
282 %
308 %
41 %
This year
559 %
292 %
148 %
Fur Parkas
Down Jackets
Long Jackets

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Fur Parkas
43 %
36 %
21 %
Down Jackets
32 %
61 %
7 %
Long Jackets
36 %
45 %
19 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Fur Parkas
81 %
19 %
Down Jackets
66 %
34 %
Long Jackets
35 %
65 %