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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Double Breasted Coats
€ 22 867,74 € 62 793,45 +174,6 %
Fleece Coats
€ 37 561,15 € 43 194,24 +15,0 %
Wrap Coats
€ 17 322,90 € 36 258,62 +109,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
294 %
483 %
223 %
This year
441 %
304 %
255 %
Double Breasted Coats
Fleece Coats
Wrap Coats

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Double Breasted Coats
66 %
25 %
9 %
Wrap Coats
58 %
32 %
10 %
Fleece Coats
34 %
50 %
16 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Double Breasted Coats
53 %
47 %
Wrap Coats
73 %
27 %
Fleece Coats
27 %
73 %