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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Linen Coats
€ 40 688,45 € 57 564,00 +41,5 %
Parkas
€ 31 662,26 € 39 330,94 +24,2 %
Classic Trench Coats
€ 40 943,20 € 15 936,58 -61,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
359 %
279 %
361 %
This year
51 %
349 %
141 %
Linen Coats
Parkas
Classic Trench Coats

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Classic Trench Coats
61 %
28 %
11 %
Linen Coats
34 %
58 %
8 %
Parkas
59 %
24 %
17 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Classic Trench Coats
88 %
12 %
Linen Coats
31 %
69 %
Parkas
43 %
57 %