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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 22 560,24 € 69 569,24 +208,4 %
€ 16 318,40 € 8 892,32 -45,5 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
58 %
42 %
This year
887 %
113 %
Men's Underwear
Women's Underwear

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Women's Underwear
14 %
61 %
25 %
Men's Underwear
32 %
41 %
27 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Women's Underwear
80 %
20 %
Men's Underwear
55 %
45 %