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Underwear
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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Men's Underwear
€ 22 560,24
€ 69 569,24
+208,4 %
Women's Underwear
€ 16 318,40
€ 8 892,32
-45,5 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
58 %
42 %
This year
887 %
113 %
Men's Underwear
Women's Underwear
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Women's Underwear
14 %
61 %
25 %
Men's Underwear
32 %
41 %
27 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Women's Underwear
80 %
20 %
Men's Underwear
55 %
45 %