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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Classic Briefs
€ 22 748,25 € 19 551,20 -14,1 %
Sports Briefs
€ 9 443,49 € 14 719,28 +55,9 %
Cotton Undershirts
€ 8 065,12 € 7 373,70 -8,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
565 %
235 %
20 %
This year
469 %
353 %
177 %
Classic Briefs
Sports Briefs
Cotton Undershirts

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Sports Briefs
57 %
30 %
13 %
Classic Briefs
36 %
45 %
19 %
Cotton Undershirts
32 %
56 %
12 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Sports Briefs
69 %
31 %
Classic Briefs
53 %
47 %
Cotton Undershirts
26 %
74 %