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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Cotton Boxers
€ 13 520,00 € 17 330,76 +28,2 %
Tight Boxers
€ 8 652,75 € 14 056,58 +62,5 %
Sports Boxers
€ 25 681,70 € 9 837,72 -61,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
283 %
181 %
537 %
This year
42 %
341 %
239 %
Cotton Boxers
Tight Boxers
Sports Boxers

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Tight Boxers
55 %
26 %
19 %
Cotton Boxers
44 %
35 %
21 %
Sports Boxers
46 %
49 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Tight Boxers
82 %
18 %
Cotton Boxers
49 %
51 %
Sports Boxers
66 %
34 %