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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Sports Vests
€ 13 501,20 € 31 631,67 +134,3 %
Warm Vests
€ 11 428,82 € 16 576,56 +45,0 %
Down Vests
€ 11 032,34 € 13 779,92 +24,9 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
375 %
318 %
307 %
This year
51 %
267 %
222 %
Sports Vests
Warm Vests
Down Vests

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Sports Vests
58 %
20 %
22 %
Down Vests
15 %
63 %
22 %
Warm Vests
58 %
37 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Sports Vests
34 %
66 %
Down Vests
80 %
20 %
Warm Vests
49 %
51 %