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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Windproof Jackets
€ 26 841,54 € 29 944,20 +11,6 %
Denim Jackets
€ 25 754,76 € 18 117,00 -29,7 %
Spring Jackets
€ 11 069,70 € 18 045,17 +63,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
422 %
405 %
174 %
This year
453 %
274 %
273 %
Windproof Jackets
Denim Jackets
Spring Jackets

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Windproof Jackets
26 %
71 %
Denim Jackets
50 %
25 %
25 %
Spring Jackets
45 %
36 %
19 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Windproof Jackets
89 %
11 %
Denim Jackets
54 %
46 %
Spring Jackets
38 %
62 %