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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Black Leather Jackets
€ 11 700,59 € 56 108,80 +379,5 %
Suede Jackets
€ 39 009,56 € 40 434,46 +3,7 %
Brown Leather Jackets
€ 9 984,37 € 15 328,08 +53,5 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
193 %
643 %
165 %
This year
502 %
361 %
137 %
Black Leather Jackets
Suede Jackets
Brown Leather Jackets

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Suede Jackets
37 %
51 %
12 %
Brown Leather Jackets
52 %
26 %
22 %
Black Leather Jackets
19 %
65 %
16 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Suede Jackets
49 %
51 %
Brown Leather Jackets
40 %
60 %
Black Leather Jackets
88 %
12 %