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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Turtlenecks
€ 17 668,80 € 39 824,75 +125,4 %
V-Neck Sweaters
€ 38 990,18 € 30 149,82 -22,7 %
Cardigans
€ 9 384,87 € 13 080,10 +39,4 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
268 %
59 %
142 %
This year
48 %
363 %
157 %
Turtlenecks
V-Neck Sweaters
Cardigans

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Cardigans
51 %
25 %
24 %
Turtlenecks
40 %
57 %
V-Neck Sweaters
36 %
41 %
23 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Cardigans
76 %
24 %
Turtlenecks
44 %
56 %
V-Neck Sweaters
65 %
35 %