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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Wool Sweaters
€ 41 847,17 € 67 495,76 +61,3 %
Chunky Knits
€ 8 858,10 € 22 808,18 +157,5 %
Fine Turtlenecks
€ 10 135,00 € 11 618,27 +14,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
688 %
146 %
167 %
This year
662 %
224 %
114 %
Wool Sweaters
Chunky Knits
Fine Turtlenecks

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Chunky Knits
53 %
27 %
20 %
Fine Turtlenecks
54 %
25 %
21 %
Wool Sweaters
60 %
25 %
15 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Chunky Knits
47 %
53 %
Fine Turtlenecks
68 %
32 %
Wool Sweaters
82 %
18 %