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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Reflective Leggings
€ 3 446,24 € 20 062,98 +482,2 %
Sports Shorts
€ 13 161,68 € 7 231,28 -45,1 %
Running Trousers
€ 14 424,48 € 4 532,76 -68,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
111 %
424 %
465 %
This year
63 %
227 %
142 %
Reflective Leggings
Sports Shorts
Running Trousers

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Sports Shorts
36 %
43 %
21 %
Reflective Leggings
68 %
28 %
Running Trousers
57 %
30 %
13 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Sports Shorts
57 %
43 %
Reflective Leggings
46 %
54 %
Running Trousers
26 %
74 %