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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Denim Shirts
€ 4 732,38 € 38 090,82 +704,9 %
Plaid Shirts
€ 6 826,10 € 36 347,74 +432,5 %
Winter Flannels
€ 15 218,64 € 13 691,04 -10,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
177 %
255 %
568 %
This year
432 %
412 %
155 %
Denim Shirts
Plaid Shirts
Winter Flannels

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Winter Flannels
59 %
24 %
17 %
Plaid Shirts
36 %
45 %
19 %
Denim Shirts
54 %
31 %
15 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Winter Flannels
39 %
61 %
Plaid Shirts
84 %
16 %
Denim Shirts
53 %
47 %