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Categories
Outdoor & Hiking Gear
Outdoor Clothing
7 days
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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Hiking Trousers
€ 22 839,67
€ 17 246,30
-24,5 %
Outdoor Jackets
€ 6 279,03
€ 13 660,14
+117,6 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
784 %
216 %
This year
558 %
442 %
Hiking Trousers
Outdoor Jackets
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Hiking Trousers
20 %
70 %
10 %
Outdoor Jackets
25 %
50 %
25 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Hiking Trousers
29 %
71 %
Outdoor Jackets
26 %
74 %