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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
€ 22 839,67 € 17 246,30 -24,5 %
€ 6 279,03 € 13 660,14 +117,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
784 %
216 %
This year
558 %
442 %
Hiking Trousers
Outdoor Jackets

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Hiking Trousers
20 %
70 %
10 %
Outdoor Jackets
25 %
50 %
25 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Hiking Trousers
29 %
71 %
Outdoor Jackets
26 %
74 %