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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Walking Shoes
€ 18 719,55 € 34 759,14 +85,7 %
Indoor Shoes
€ 32 355,40 € 33 190,46 +2,6 %
Running Shoes
€ 16 776,60 € 22 401,08 +33,5 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
276 %
477 %
247 %
This year
385 %
367 %
248 %
Walking Shoes
Indoor Shoes
Running Shoes

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Walking Shoes
52 %
21 %
27 %
Indoor Shoes
41 %
44 %
15 %
Running Shoes
27 %
57 %
16 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Walking Shoes
37 %
63 %
Indoor Shoes
84 %
16 %
Running Shoes
68 %
32 %