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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Leather Loafers
€ 21 592,74 € 28 854,28 +33,6 %
Brown Loafers
€ 10 168,35 € 20 666,42 +103,2 %
Black Loafers
€ 38 490,18 € 7 851,06 -79,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
307 %
145 %
548 %
This year
503 %
36 %
137 %
Leather Loafers
Brown Loafers
Black Loafers

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Brown Loafers
31 %
45 %
24 %
Leather Loafers
59 %
23 %
18 %
Black Loafers
60 %
25 %
15 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Brown Loafers
79 %
21 %
Leather Loafers
50 %
50 %
Black Loafers
31 %
69 %