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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Long Sleeve Polo
€ 75 233,61 € 90 467,65 +20,2 %
Performance Polo
€ 26 220,50 € 53 739,14 +105,0 %
Cotton Polo
€ 47 932,08 € 50 645,40 +5,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
504 %
176 %
321 %
This year
464 %
276 %
26 %
Long Sleeve Polo
Performance Polo
Cotton Polo

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Long Sleeve Polo
23 %
72 %
Performance Polo
61 %
36 %
Cotton Polo
55 %
34 %
11 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Long Sleeve Polo
44 %
56 %
Performance Polo
27 %
73 %
Cotton Polo
70 %
30 %