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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Tweed Vests
€ 26 695,20 € 63 244,34 +136,9 %
Formal Vests
€ 32 078,30 € 55 250,10 +72,2 %
Groom Vests
€ 57 632,08 € 29 276,52 -49,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
229 %
276 %
495 %
This year
428 %
374 %
198 %
Tweed Vests
Formal Vests
Groom Vests

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Formal Vests
37 %
52 %
11 %
Tweed Vests
39 %
55 %
6 %
Groom Vests
36 %
61 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Formal Vests
58 %
42 %
Tweed Vests
26 %
74 %
Groom Vests
74 %
26 %