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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Beige Chinos
€ 15 858,72 € 95 670,90 +503,3 %
Navy Chinos
€ 89 343,83 € 55 968,76 -37,4 %
Olive Chinos
€ 14 206,75 € 44 926,20 +216,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
133 %
748 %
119 %
This year
487 %
285 %
229 %
Beige Chinos
Navy Chinos
Olive Chinos

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Olive Chinos
30 %
50 %
20 %
Beige Chinos
17 %
63 %
20 %
Navy Chinos
39 %
38 %
23 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Olive Chinos
62 %
38 %
Beige Chinos
28 %
72 %
Navy Chinos
44 %
56 %