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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Wide Leg Jeans
€ 15 189,16 € 50 136,00 +230,1 %
Mom Jeans
€ 22 086,68 € 28 408,64 +28,6 %
High Waist Jeans
€ 30 660,83 € 17 560,56 -42,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
224 %
325 %
451 %
This year
522 %
296 %
183 %
Wide Leg Jeans
Mom Jeans
High Waist Jeans

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Wide Leg Jeans
21 %
53 %
26 %
Mom Jeans
60 %
34 %
6 %
High Waist Jeans
26 %
68 %
6 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Wide Leg Jeans
69 %
31 %
Mom Jeans
81 %
19 %
High Waist Jeans
54 %
46 %