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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Regular Jeans
€ 2 454,76 € 44 107,68 +1696,8 %
Black Jeans
€ 28 978,39 € 15 168,34 -47,7 %
Slim Fit Jeans
€ 9 584,48 € 11 239,45 +17,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
6 %
706 %
234 %
This year
626 %
215 %
159 %
Regular Jeans
Black Jeans
Slim Fit Jeans

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Regular Jeans
30 %
59 %
11 %
Slim Fit Jeans
69 %
25 %
6 %
Black Jeans
45 %
47 %
8 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Regular Jeans
63 %
37 %
Slim Fit Jeans
47 %
53 %
Black Jeans
78 %
22 %