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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Zip Crop Hoodies
€ 22 527,90 € 24 977,16 +10,9 %
Crop Hoodies
€ 44 670,60 € 18 400,80 -58,8 %
Longline Hoodies
€ 14 252,68 € 10 004,04 -29,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
277 %
548 %
175 %
This year
468 %
345 %
187 %
Zip Crop Hoodies
Crop Hoodies
Longline Hoodies

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Longline Hoodies
16 %
74 %
10 %
Zip Crop Hoodies
51 %
31 %
18 %
Crop Hoodies
28 %
51 %
21 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Longline Hoodies
52 %
48 %
Zip Crop Hoodies
35 %
65 %
Crop Hoodies
79 %
21 %