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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Kangaroo Hoodies
€ 9 893,50 € 50 716,47 +412,6 %
Zip Hoodies
€ 27 928,34 € 31 232,52 +11,8 %
Oversized Hoodies
€ 9 494,98 € 12 421,86 +30,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
209 %
59 %
201 %
This year
537 %
331 %
132 %
Kangaroo Hoodies
Zip Hoodies
Oversized Hoodies

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Kangaroo Hoodies
56 %
30 %
14 %
Zip Hoodies
20 %
65 %
15 %
Oversized Hoodies
38 %
37 %
25 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Kangaroo Hoodies
64 %
36 %
Zip Hoodies
76 %
24 %
Oversized Hoodies
34 %
66 %