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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Sports Sweatshirts
€ 34 536,40 € 44 858,21 +29,9 %
Crewneck Sweatshirts
€ 21 528,40 € 21 813,88 +1,3 %
Fleece Sweatshirts
€ 4 039,77 € 11 536,96 +185,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
575 %
358 %
67 %
This year
574 %
279 %
148 %
Sports Sweatshirts
Crewneck Sweatshirts
Fleece Sweatshirts

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Crewneck Sweatshirts
34 %
58 %
8 %
Sports Sweatshirts
29 %
59 %
12 %
Fleece Sweatshirts
51 %
38 %
11 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Crewneck Sweatshirts
73 %
27 %
Sports Sweatshirts
40 %
60 %
Fleece Sweatshirts
88 %
12 %