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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Prom Dresses
€ 4 743,12 € 40 966,50 +763,7 %
Little Black Dresses
€ 25 209,01 € 26 329,16 +4,4 %
Cocktail Dresses
€ 24 541,77 € 14 596,74 -40,5 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
87 %
463 %
45 %
This year
50 %
322 %
178 %
Prom Dresses
Little Black Dresses
Cocktail Dresses

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Prom Dresses
41 %
44 %
15 %
Little Black Dresses
40 %
39 %
21 %
Cocktail Dresses
19 %
74 %
7 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Prom Dresses
59 %
41 %
Little Black Dresses
36 %
64 %
Cocktail Dresses
80 %
20 %