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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Leather Booties
€ 14 988,33 € 101 190,96 +575,1 %
Softshell Booties
€ 10 973,40 € 33 500,88 +205,3 %
Winter Booties
€ 18 182,68 € 6 006,78 -67,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
34 %
249 %
412 %
This year
719 %
238 %
43 %
Leather Booties
Softshell Booties
Winter Booties

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Leather Booties
56 %
24 %
20 %
Softshell Booties
64 %
27 %
9 %
Winter Booties
50 %
34 %
16 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Leather Booties
60 %
40 %
Softshell Booties
31 %
69 %
Winter Booties
76 %
24 %