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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Indoor Sneakers
€ 24 428,46 € 71 157,80 +191,3 %
Walking Shoes
€ 42 237,02 € 61 920,32 +46,6 %
Velcro Sneakers
€ 24 497,13 € 17 423,28 -28,9 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
268 %
463 %
269 %
This year
473 %
411 %
116 %
Indoor Sneakers
Walking Shoes
Velcro Sneakers

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Indoor Sneakers
61 %
20 %
19 %
Walking Shoes
61 %
33 %
6 %
Velcro Sneakers
45 %
36 %
19 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Indoor Sneakers
33 %
67 %
Walking Shoes
48 %
52 %
Velcro Sneakers
67 %
33 %