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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Canvas Backpacks
€ 3 914,58 € 19 980,48 +410,4 %
Laptop Backpacks
€ 11 709,04 € 16 104,75 +37,5 %
Travel Bags
€ 4 654,38 € 14 290,66 +207,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
193 %
577 %
23 %
This year
397 %
32 %
284 %
Canvas Backpacks
Laptop Backpacks
Travel Bags

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Travel Bags
16 %
66 %
18 %
Canvas Backpacks
28 %
51 %
21 %
Laptop Backpacks
54 %
26 %
20 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Travel Bags
68 %
32 %
Canvas Backpacks
56 %
44 %
Laptop Backpacks
39 %
61 %