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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
225 958 Kč 71 697 Kč -68,3 %
193 320 Kč 42 636 Kč -77,9 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
539 %
461 %
This year
627 %
373 %
Zimní bundy
Kabáty

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Zimní bundy
28 %
53 %
19 %
Kabáty
71 %
24 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Zimní bundy
62 %
38 %
Kabáty
80 %
20 %