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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
97 860 Kč 126 830 Kč +29,6 %
15 430 Kč 12 714 Kč -17,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
864 %
136 %
This year
909 %
91 %
Kabáty
Zimní bundy

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Zimní bundy
28 %
53 %
19 %
Kabáty
71 %
24 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Zimní bundy
62 %
38 %
Kabáty
80 %
20 %