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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
232 785 Kč 148 715 Kč -36,1 %
499 596 Kč 84 747 Kč -83,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
318 %
682 %
This year
637 %
363 %
Lyžařské bundy
Prošívané bundy

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Lyžařské bundy
47 %
37 %
16 %
Prošívané bundy
60 %
36 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Lyžařské bundy
37 %
63 %
Prošívané bundy
35 %
65 %