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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Skialp bundy
132 634 Kč 51 042 Kč -61,5 %
Softshellové bundy
78 707 Kč 44 968 Kč -42,9 %
Voděodolné větrovky
35 312 Kč 33 810 Kč -4,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
538 %
319 %
143 %
This year
393 %
346 %
26 %
Skialp bundy
Softshellové bundy
Voděodolné větrovky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Voděodolné větrovky
50 %
38 %
12 %
Softshellové bundy
47 %
32 %
21 %
Skialp bundy
28 %
56 %
16 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Voděodolné větrovky
31 %
69 %
Softshellové bundy
45 %
55 %
Skialp bundy
69 %
31 %