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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
V-neck trička
38 319 Kč 94 732 Kč +147,2 %
O-neck trička
71 652 Kč 69 381 Kč -3,2 %
Slim fit trička
67 713 Kč 53 494 Kč -21,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
216 %
403 %
381 %
This year
435 %
319 %
246 %
V-neck trička
O-neck trička
Slim fit trička

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
O-neck trička
39 %
49 %
12 %
Slim fit trička
26 %
51 %
23 %
V-neck trička
39 %
57 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
O-neck trička
44 %
56 %
Slim fit trička
63 %
37 %
V-neck trička
27 %
73 %