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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Kardigany
75 423 Kč 94 132 Kč +24,8 %
Roláky
59 355 Kč 30 160 Kč -49,2 %
V-neck svetry
106 216 Kč 12 640 Kč -88,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
313 %
246 %
441 %
This year
687 %
22 %
92 %
Kardigany
Roláky
V-neck svetry

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Roláky
40 %
48 %
12 %
Kardigany
45 %
34 %
21 %
V-neck svetry
52 %
31 %
17 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Roláky
38 %
62 %
Kardigany
74 %
26 %
V-neck svetry
61 %
39 %