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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Bavlněné boxerky
43 148 Kč 36 680 Kč -15,0 %
Tight boxerky
17 177 Kč 35 600 Kč +107,3 %
Sportovní boxerky
47 489 Kč 18 589 Kč -60,9 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
40 %
159 %
44 %
This year
404 %
392 %
205 %
Bavlněné boxerky
Tight boxerky
Sportovní boxerky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Sportovní boxerky
32 %
48 %
20 %
Bavlněné boxerky
54 %
43 %
Tight boxerky
24 %
60 %
16 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Sportovní boxerky
79 %
21 %
Bavlněné boxerky
62 %
38 %
Tight boxerky
26 %
74 %