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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Brazily
81 676 Kč 47 379 Kč -42,0 %
Bavlněné kalhotky
18 452 Kč 17 472 Kč -5,3 %
Tanga
15 641 Kč 11 315 Kč -27,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
706 %
159 %
135 %
This year
622 %
229 %
149 %
Brazily
Bavlněné kalhotky
Tanga

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Brazily
68 %
22 %
10 %
Bavlněné kalhotky
43 %
42 %
15 %
Tanga
17 %
74 %
9 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Brazily
30 %
70 %
Bavlněné kalhotky
25 %
75 %
Tanga
45 %
55 %