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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Sportovní vesty
52 526 Kč 86 381 Kč +64,5 %
Warm vesty
62 959 Kč 48 717 Kč -22,6 %
Péřové vesty
36 485 Kč 28 942 Kč -20,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
346 %
414 %
24 %
This year
527 %
297 %
176 %
Sportovní vesty
Warm vesty
Péřové vesty

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Sportovní vesty
58 %
23 %
19 %
Warm vesty
39 %
53 %
8 %
Péřové vesty
61 %
22 %
17 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Sportovní vesty
40 %
60 %
Warm vesty
51 %
49 %
Péřové vesty
87 %
13 %