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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Jarní bundy
44 189 Kč 75 361 Kč +70,5 %
Džínovky
79 085 Kč 62 740 Kč -20,7 %
Větruodolné bundy
106 927 Kč 38 381 Kč -64,1 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
192 %
344 %
464 %
This year
427 %
356 %
217 %
Jarní bundy
Džínovky
Větruodolné bundy

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Větruodolné bundy
45 %
39 %
16 %
Džínovky
19 %
63 %
18 %
Jarní bundy
39 %
34 %
27 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Větruodolné bundy
26 %
74 %
Džínovky
51 %
49 %
Jarní bundy
36 %
64 %