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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
698 448 Kč 639 929 Kč -8,4 %
394 380 Kč 570 016 Kč +44,5 %
727 135 Kč 71 366 Kč -90,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
384 %
217 %
40 %
This year
499 %
445 %
56 %
Obleky a saka
Kalhoty a džíny
Trička a košile

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Kalhoty a džíny
39 %
49 %
12 %
Obleky a saka
15 %
61 %
24 %
Trička a košile
45 %
41 %
14 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Kalhoty a džíny
36 %
64 %
Obleky a saka
58 %
42 %
Trička a košile
75 %
25 %