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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Bílé košile Slim Fit
290 330 Kč 231 378 Kč -20,3 %
Smokinkové košile
112 028 Kč 30 964 Kč -72,4 %
Modré business košile
59 438 Kč 20 796 Kč -65,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
629 %
243 %
129 %
This year
817 %
109 %
73 %
Bílé košile Slim Fit
Smokinkové košile
Modré business košile

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Bílé košile Slim Fit
28 %
53 %
19 %
Smokinkové košile
32 %
61 %
7 %
Modré business košile
39 %
38 %
23 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Bílé košile Slim Fit
32 %
68 %
Smokinkové košile
62 %
38 %
Modré business košile
49 %
51 %