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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Tmavě modré obleky
109 842 Kč 225 373 Kč +105,2 %
Šedé business obleky
91 563 Kč 88 689 Kč -3,1 %
Černé smokinky
123 872 Kč 75 993 Kč -38,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
338 %
281 %
381 %
This year
578 %
227 %
195 %
Tmavě modré obleky
Šedé business obleky
Černé smokinky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Tmavě modré obleky
34 %
51 %
15 %
Černé smokinky
53 %
34 %
13 %
Šedé business obleky
68 %
22 %
10 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Tmavě modré obleky
73 %
27 %
Černé smokinky
86 %
14 %
Šedé business obleky
44 %
56 %